Campaign Management
Whether you’re a local business or agency client, I build and manage full-funnel Google Ads campaigns that are tailored to your goals, connect with customers and grow sales.
Learn moreabout Google Ads campaign management
With clarity, simplicity & integrity

I’m Amrit, and I founded Saboo to help you get more from Google Ads.
More confidence in your budget. More clarity around what’s working. And more leads that lead to meaningful results. How? By delivering crystal clear insights that drive better business.
If you’re unsure where your budget is going, you’re not alone. Since 2013, I’ve worked with diverse companies and industries, and managed budgets from modest to the millions, but my approach remains the same. Thoughtful strategy, sharp execution and honest feedback – to help transform data into trusted decisions.
Whatever your campaign needs or business goals, I make Google Ads work for you.
Whether you’re a local business or agency client, I build and manage full-funnel Google Ads campaigns that are tailored to your goals, connect with customers and grow sales.
Learn moreabout Google Ads campaign managementUncover wasted spend and fix tracking for underperforming campaigns. Get a thorough audit of your Google Ads account, and an easy roadmap to high-impact changes.
Learn moreabout Google Ads audits and strategyAs your behind-the-scenes Google Ads specialist, I create and manage campaigns under your brand, so you can offer clients a PPC expert without hiring in-house.
Learn moreabout white-label Google AdsIn-house marketers or agencies – want to upskill your staff? I deliver hands-on Google Ads training for your team, including exercises in your actual account.
Learn moreabout Google Ads trainingWhat it’s like to work with me
See why Australian businesses and agencies choose to work with me.
Really appreciate your help and also, look forward to working with you. I found you to be a true professional and easy to work with.
Love your hard work towards our brands.
In terms of the deliverables, my understanding is that the work was really great! Good work and thank you for the effort.
The client was quite happy to be challenged on their thinking and accepted all of the logic behind the recommendations. They’d never seen such extensive research and such clear recommendations! Thanks again mate, loving your work.
Who I help grow
Global brands and Australian agencies who demand results trust Saboo as their Google advertising expert.
Marketing teams, founders and business owners – from setting up your first campaign to scaling without wasting budget, I’ll help you skip the guesswork to focus on acquiring more leads and clearer ROI.
Design studios, creative agencies and marketers – I’ll deliver Google Ads campaigns under your brand, without the extra overhead. Your clients get great results, you get the credit.
A snapshot of what’s possible
Get more than just data from Google Ads. Get clear insights, and a prioritised action plan to make business better. Here’s how my Google Ads strategies have helped transform Melbourne businesses – across local services, eCommerce, B2B and beyond.
Frequently asked questions
Yes. I’m a certified Google Ads specialist and PPC expert (pay per click consultant) with over a decade of experience, and all the logos.
More importantly, I’ve worked with enough businesses to know that certificates mean nothing if you can’t move the numbers. I bring practical experience and a relentless focus on what works.
I am! As a PPC specialist (or ‘pay per click’), I create PPC advertising with Google Ads. That means you only pay when people click on your ad to visit your business.
This targeted approach makes PPC a cost-effective advertising strategy, gives you full control over your budget, and enables us to track and optimise your campaigns for measurable results.
My pricing starts from $2.5k, with ongoing retainers depending on your monthly ad spend. There’s no need to hire a costly in-house specialist. As an independent Google Ads freelancer, I manage your campaigns quietly and effectively in the background, so you can offer best-in-class services to your clients without the cost of a full-time PPC professional.
With an extensive business and IT background, my digital marketing experience spans SEO, SEM, websites, email campaigns and paid ads across diverse industries. I’ve now served Melbourne businesses and agencies as a trusted Google PPC consultant for over a decade.
I founded Saboo to help businesses gain more confidence, clarity and conversions from their Google Ads.
As a Google Ads professional, I’ve helped brands create and optimise their Google Ads strategy and campaigns. Partnered with agencies as their behind-the-scenes Google advertising specialist. And trained marketing teams so they can confidently manage Google Ads in-house.
Want to see what better Google Ads insights could do for you, or your clients? Book an on-site strategy session in Melbourne or a no-pressure audit.